Microsoft is moving slowly on virtualizing its Office product suite. Dropbox already has some of this capability, but to challenge Box in enterprise solutions, it needs to essentially build a virtual work desk similar to Google Drive, focus on collaboration and the cloud. Invest in further integration with Microsoft Office to acquire more enterprise customersĭropbox partnering with Microsoft pushing for greater cloud integration for documents, such as autosave in the cloud and pushing products to be more collaborative is long overdue. Dropbox obtaining their text backup capability, making it device agnostic, can easily be a way to lure more premium customers.ģ. These companies, now relatively obscure, have a highly useful product, but a misguided pricing model combined with a lack of exposure. Companies that currently back up texts are Ecamm’s Phoneview, MySMS, Uppidy and several others. If Dropbox doesn’t want to develop back up texts capability in-house, it should make an acquisition in the space. This functionality is clearly underserved. Rich media text messages containing videos and photos also require a tremendous amount of storage and are hard to quickly remove on Apple, Google, and Microsoft devices. ![]() Important information is often conveyed through text messages. Expand backup capabilities beyond documents and photos to text messagesĭropbox’s backup functionality for photos should be replicated with text messages. The ad configuration should be subtle and have a limited number of placements.Ģ. With 70MM+ users, this could be a significant boost in revenue for the company. This is the time to unlock the site to ad monetization. Revamping the site to be more social will pre-empt users to spend more time on it. By already having access to consumers’ mobile photo albums, this tool could grow at a much faster rate than a photo-sharing site such as Picasa or Flickr. This is currently very difficult on the desktop site and nearly impossible on the mobile app. The user should be able to easily share, move pictures from album to album, and easily create new albums. The next step in the evolution should be making its photo storage service more social, similar to Facebook or Picasa. This allows people to keep all of their favorite photos quickly accessible in the cloud, eliminating the need to store pictures on their phone and take up space. The consumer simply opens the Dropbox app and all of their photos are automatically stored in the cloud. Dropbox provides a clear alternative to worrying about storage by syncing all of the photos on one’s camera and auto storing them in the cloud with the Dropbox app. Create a better social experience for storing and sharing photosĬonsumers have grown accustomed to using their phones as cameras. To continue on a trajectory of innovation and a solid business model, Dropbox should focus on three objectives.ġ. Finally, going after consumers and enterprise customers allows the company to offer its services to a wide-ranging user base. The ubiquitous Dropbox folder within the operating system has made storage easy and accessible. The company’s freemium business model allows it to quickly scale, while generating revenue through its premium option ($10/month for a TB of storage) and its enterprise solutions. My recent posts on, though only a few, have suggested for Apple to make a big acquisition in music and LinkedIn to launch a blogging platform, both of which have happened since.ĭropbox has done nearly everything right. Invest in further integration with Microsoft Office to entice enterprise customers. ![]() Expand backup capabilities beyond documents and photos to storing text messages. ![]()
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